It has been classified into two categories primary data and secondary data collection. It helps the business to identify the statistics and trends of the scenario and resolve them accordingly. This piece of work has identified the process that businesses utilise to research on particular themes related to different problems and challenges affecting the organisation. It has outlined the basic data collection strategies that can be used to work on different problems, such as primary and secondary data collection to follow a determined pathway that suits the purpose of the research.

Primary Data Collection

Primary data are first-hand data collected from people with the help of different approaches such as questionnaire, interviews, focus group, survey, and others. Businesses utilise these above-identified strategies to consult people about their opinion. For example, a company has been looking towards the opinion of people related to a product launch. They would have to consult people related to their opinion related to the product scenario. This type of data is considered as qualitative research where customer feedback is collected. These results are outlined with the help of statistics and numeric to identify the key trends for the business to identify the issues and challenges that the business might face while handling their problems.

Secondary Data Collection

Secondary data is second-hand data collected from different sources such as news articles, newspaper, observation, and others. These are under the category of quantitative research where the data has been to identify the trends of the market with the help of customers and others. It is determined that different business groups work with e-commerce websites for different situations.

Presenting the Survey Method and Sampling

The methodology utilised to work with survey helps the research to gather the data for specific segmentations. Business uses different scenario to identify the specification about customer preference with the help of a questionnaire, surveys, focused groups, and others. They use either close-ended or open-ended questionnaires; they can use both qualitative and quantitative research design by using different samples. Similar to data collection methods, there are different types of sampling method such as probability sampling, cluster sampling, stratified sampling, and others. Different sampling methods are utilised for the collection of data collection.

Analysing the collected data

Analysing the collected data is associated with different approaches and strategies that are considered with the end goal to use them effectively. Businesses considered the data to understand the value of the research as a tool to identify procedures, rules and regulations, quality, quantity, and the productivity that as the company can achieve to work on their problems. The collected data is utilised by the business to take relevant decisions in accordance with the nature of business on which the company manages its operations. The analysis tools vary in nature, for example, the data collected with the help of primary data collection is used with the help of different software such as MS Excel, SPSS, and others with different tests such as descriptive statistics, regression analysis, and others.

These tests differ in nature and are used by the business in accordance to the nature problem the business has been facing and for which the research has been conducted. The overall process of collecting, determining, and analysis is based on data cycle that helps the organisation to identify the key trends and statistics that help them to formulate their strategies accordingly.