Unit 23: Contribute to marketing in active leisure
Unit reference number: F/503/0862
QCF level: 3
Credit value: 3
Guided learning hours: 15
Unit summary
This unit assesses the competence required to develop and implement marketing plans in a sport and active leisure context.
Assessment requirements/evidence requirements
Learning outcomes 1-2
Evidence of performance in the workplace on more than one occasion. There should be a combination of at least two of the following:
- observation (for example of the learner monitoring marketing activities)
- testimony of others (for example line manager)
- products of work (for example market research, marketing plans, briefing notes to colleagues, evaluations of marketing activities and plans)
- reflective account.
- Questioning or simulation may be used for assessment criteria 1.3 and 2.5.
Assessment methodology
This unit is assessed in the workplace or in conditions resembling the workplace. Learners can enter the types of evidence they are presenting for assessment and the submission date against each assessment criterion.
Alternatively, centre documentation should be used to record this information.
Learning outcomes and assessment criteria
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Learning
outcomes
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Assessment
criteria
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Evidence
type
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Portfolio
reference
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Date
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1. Be able to develop marketing plans
for own area of responsibility
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Identify and prioritise marketing objectives for own area of responsibility
consistent with the organisation’s overall business plan, culture, vision and
values
Ensure marketing plans integrate with activities in other areas of
the organisation
Obtain advice and support from marketing specialists and those providing
marketing services, as necessary
Identify the target markets for products and services
Develop strategies to achieve marketing objectives
Develop plans and budgets to achieve marketing strategies
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2. Be able to implement marketing plans
for own area of responsibility
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Identify and
access the resources and capabilities required for marketing plans
Ensure that
those implementing the marketing plan understand their individual responsibilities
and are committed to achieving its objectives
Exercise flexibility
while implementing the marketing plan as agreed and within budget
Monitor and
report on the implementation and performance of the plan against milestones and
budgets
Take timely
and appropriate action to address any significant variances in performance against
the plan
Evaluate the
implementation of the marketing plan
Use the outcomes
of evaluation to improve future marketing planning
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