Campaign Plan - Tourism

Academic Level: Under Graduate

Details:

1. An analysis of the context of the campaign
2. A definition of the problem being addressed
3. An analysis of the benefits of your campaign to you and wider society
4. Statement of what you want to achieve the outcomes of the campaign to be (e.g. changes in behavior, changes in policy, law)
5. A choice and justification of campaigning actions you propose to take

All sections and content in the plan should be justified with reference to campaigning ‘good guides’, examples of good practice, advice and how to guides from knowledgeable organizations and authors.

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