Integrated Communications

Academic Level: Under-Graduate, Masters

Details:

Subject Area: Marketing

1. The assignment should be based on a company called Focus Sb who manufacture high end electrical accessories - www.focus-sb.co.uk. For the competitor section you should use a company called Forbes and Lomax - www.forbesandlomax.com
2. The Core Textbook is: Fill.C. (2013) Marketing Communications: brands, experiences and participation
3. Sample task and module criteria / specification included.