Perfect Writers Official Logo
  • Home
  • Services
  • About Us
  • Contact Us
  • Order Now

  • My Account

We write, we don’t plagiarise! Every answer is different no matter how many orders we get for the same assignment. Your answer will be 100% plagiarism-free, custom written, unique and different from every other student.

×

I agree to receive phone calls from you at night in case of emergency

Yes No

Please share your assignment brief and supporting material (if any) via email here at: [email protected] after completing this order process.

Total Cost:
£89
Discounted Price:
£61.41 (Inc. all taxes)

Important Note: Your order at Assignment Experts is protected by Consumer Law UK; also, we use 3rd party merchant support “PayPal” for all online transactions to provide you with the most protected online buying experience.


  100% Pass and No Plagiarism Guaranteed

Understand how to plan the use of digital media for a specific message, audience and recipients

Unit 17: Communicating Using Digital Marketing/Sales Channels

Unit code: T/502/8624
QCF level: 3
Credit value: 4
Guided learning hours: 26

Unit aim

The aim of this unit is to educate the learner in making use of digital marketing and sales channels to communicate messages to target audiences. Learners will go through the process of planning how best to deliver the message, through to research to check it has had the necessary impact.

Competency unit assessment guidance

This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.

Unit introduction

  • Marketing professionals are expected to develop marketing communications strategies using digital media which have been tailored to the needs of specific customer groups.
  • In this unit learners will examine the planning process that underpins the development of communication activities using digital media. They will explore different methods of selecting groups of customers to target giving appropriate consideration to their response to different forms of communication. The planning process will be informed by the different software packages available to present marketing information and the requirements of using a range of digital technologies in marketing communications activity.
  • Learners will explore the role of objectives in planning the use of digital communication channels, reflecting on the role of specific KPIs in planning. They will look at how target customers are selected and how marketing professionals obtain the data needed to communicate with the public, showing a critical awareness of the appropriateness of different channels to specific target groups. Their proposals will be examined in the context of the needs of their employer and the extent to which they are likely to engage the interests of customers.
  • Many millions of ‘spam’ messages are sent out every year leading members of the public and internet service givers to apply powerful spam filters to their email systems. Learners will examine the techniques that can be applied to the construction of messages to limit the chances of non-delivery. They will gain practical experience of composing and sending electronic communication, in line with a defined plan, measuring both successful messages and those which are undeliverable to inform future planning.
  • Finally, they will consider the extent to which their plans are successful, defining clear success criteria for communications activity and evaluating their work against these criteria.

Learning outcomes and assessment criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.

On completion of this unit a learner should:

Learning outcomes

Assessment criteria

1    Understand how to plan the use of digital media for a specific message, audience and recipients

1.1    Explain the selection of the organisation’s targeted customers

1.2    Describe expected target audience responses to different electronic media communication methods

1.3    Describe the characteristics, advantages and disadvantages of different software packages for presenting marketing information

1.4    Explain the requirements of using multiple digital marketing technologies

2    Be able to plan the use of digital media for a specific message, audience and recipients

2.1    Confirm the sales and marketing objectives for the digital communication, including response rates and sales generated return on investment

2.2    Identify the criteria to be used in selecting recipients in target audience

2.3    Source and acquire targeted lists and databases of recipients in accordance with the plan

2.4    Confirm the range of electronic media best suited to communicating to the target audience in line with the sales and marketing objectives

2.5    Agree with appropriate people the marketing communications message designed to engage the customer and which is appropriate for the media selected


Learning outcomes

Assessment criteria

3    Be able to check the digital message can be accessed and/or delivered

3.1    Check any links, keywords, and supporting attachments allow access by recipients to further information

3.2    Identify any risks that the message might be labelled as ‘spam’ and take action to minimise such risks

3.3    Enable click-through tracking in digital messages in accordance with the plan

3.4    Send messages to targeted customers in accordance with the plan

3.5    Set up reporting system for ‘undeliverables’ in accordance with organisational procedures

4    Be able to monitor and evaluate the response to digital activity and take any corrective action

4.1    Record undelivered messages in accordance with reporting system

4.2    Identify repeat communications requirements in line with the sales and marketing objectives

4.3    Monitor and evaluate the responses to digital marketing against agreed criteria

4.4    Report the findings of the evaluation in accordance with organisational procedures


100% Plagiarism Free & Custom Written,
Tailored to your instructions
paypal credit support


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

  • Assignments
  • Papers
  • New Samples
  • Understand the history and structure of the travel and tourism sector
  • Reviewing operations and procedures, business data, business performance, bench marking, market analysis, strategic and operational plans, vision and mission, strategic direction.
  • Be able to design systems and plans for initiating and managing projects
  • Be able to analyse business objectives to identify potential projects, their feasibility and the methodology which may be used
  • ‘Political events over the last two years suggest a growing anti-globalisation sentiment.’ Using appropriate frameworks, models and real-world examples critically discuss the implications of this statement for multinational enterprises

Information

  • Student Queries
  • Dissertation Examples
  • Free Dissertation Topics
  • Free PhD Dissertation Topics
  • How to Write an Essay
  • How to Write Coursework

Perfect Writers

Perfect Writers
Rated 4.9/5 based on 1982 Reviews

Company

  • Home
  • FAQs
  • About Us
  • Our Process
  • Our Guarantees
  • Login | Register
  • Order Now
  • Contact Us
  • Official Blog
  • Advertisement
  • Disclaimer

Our Services

  • Essay
  • Thesis
  • Workbook
  • Term Paper
  • Case Study
  • Assignment
  • Dissertation
  • Coursework
  • Homework
  • Research Paper
  • Personal Statement
  • Matlab Assignment

Our Services

  • Lab Report
  • Presentation
  • Business Plan
  • Book Review
  • CV / Resume
  • Letter Writing
  • Article Review
  • Article Critique
  • Capstone Project
  • Python Assignment
  • Research Proposal

Payment Channels

Copyright © 2025. All rights reserved