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Learning outcomes
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Assessment
Criteria
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Unit
Amplification
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1
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Understand how to research events
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Explain the importance of researching the overall strategic plan for
the event prior to detailed planning
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- Importance of researching the overall strategic plan for the event
prior to detailed planning: to ensure the strategic plan for the event is
accurate and comprehensive; to obtain current information and feedback which may impact on planning the event,
e.g. changes in legislation, changes in licensing requirements, feedback and
data from similar events; to ensure all the information is collated in
advance
- Researching using personal interviews, discussions, reading reports
and summaries, analysing raw data from events
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Explain the importance of researching and building on the successes
of other similar events
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- Why it is important to research similar events: to build on success,
e.g. by identifying aspects of an event which worked well, analysing the
reasons for this and considering how this may be extended, modified or
adapted to improve impact; to learn from mistakes, to identify aspects
needing improvement; to anticipate audience needs correctly; to introduce
facilities, resources to improve the event; to forecast budget requirements,
security needs
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Identify useful sources of information on similar events
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- Sources of information on similar events: internet, media,
organisational records and reports, case studies in trade journals, local
authority records and reports, HSE records and reports, specialist event
staff, security professionals, social media sites, customer surveys
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Explain the importance of keeping up to date with current practice in
event planning
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- Importance of keeping up to date with current practice in event
planning: to comply with current requirements, e.g. of licensing authority,
of the HSE; to reflect industry best practice, to maintain the organisation’s
reputation, to ensure success
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Explain the importance of seeking innovation in event planning
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- How and why to be innovative in event planning: using new visual
displays, offering ticketing packages, using new promotional techniques or
approaches; being innovative to attract media attention, to enhance the
organisation’s reputation, to gain new customers, to fulfil expectations of
event sponsors, to motivate event staff
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2
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Understand the process of developing detailed
plans for an event
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Describe the principles and methods of developing detailed plans for
events
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- Principles and methods of developing detailed plans for events:
gathering information relating to the venue, e.g. capacity, location of the
stages, barriers, front-of-house towers, delay towers, entries and exit
points, emergency routes, first-aid and triage areas, positioning of toilets,
merchandising stalls etc; gathering information specific to the event: potential attendance, seating
required or not required, security issues, date, duration, stakeholder interest;
allocating sub-headings in the plan for different aspects of the event;
setting out timelines for each aspect and each stage of the plan, assigning
responsibilities for each aspect, deciding on sequence of preparations
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Describe what a detailed plan should cover
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- What a detailed plan should cover: venue design, selection of
competent workers, selection of contractors and sub-contractors, construction
of the stages, marquees, fencing; delivery and installation of equipment and
services which will be used at the event, e.g. stage equipment used by the
performers, lighting, public address (PA) systems; effective crowd management
strategies, security, transport management strategies and welfare
arrangements; strategies for dealing with fire, first aid, contingencies and
major incidents; safe removal of equipment and services; controlling risks
once the event is over, dismantling the infrastructure; collection of rubbish
and waste-water disposal
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Explain the importance of making the plan consistent with the overall
goals, objectives, critical success factors and other requirements for an
event
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- Why it is important to ensure the plan is consistent with the overall
goals, objectives, critical success factors and other requirements for an
event; so that the organisation’s aims for the event are achieved, e.g.
improved revenue targets, audience targets, promotion and sales; to provide a
coherent framework for the event; to ensure the operational plan focuses on
what is needed to deliver the organisation’s critical success factors
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Describe typical requirements for events, including legal and
regulatory requirements
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- Typical requirements for events: the range of legal requirements for
different events and venues, e.g. Health and Safety at Work Act, Management
of Health and Safety at Work (Management), Noise at Work, Work at Height,
Electricity at Work, The Workplace (Health, Safety, and Welfare), COSHH
Regulations, Environmental Protection, Controlled Waste; industry guidelines
for events covering, e.g. methods of ensuring facilities and staff are adequate
to ensure safety and wellbeing; requirements for major incident plans,
contingency plans, operational plans
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Give 10 examples of the types of contingencies that may occur with
events
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- Types of contingencies that may occur with events: fire, floods, adverse
weather, accidents, illness, security incidents and alerts, structural
failure, crowd surge or collapse, crowd disorder, over-stretched capacity,
power failure, equipment malfunction, structural failings, e.g. of stage,
lighting rigs, marquees, transport failure or delays impacting on entry and
egress
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Explain how to plan for possible contingencies
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- How to plan for possible contingencies: through liaison with
licensing and certifying authority and emergency services, through
consultation with fellow professionals and experts, e.g. security, transport
and logistics, hospitality, audio technicians; through researching similar
events, events where contingencies occurred; the importance of setting out
contingency plans clearly, communicating these to relevant personnel
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3
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Understand how to allocate people and resources
to planned event activities
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Describe methods of allocating personnel and other resources to plan
components
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- Allocating personnel to different aspects of the plan, e.g. by
reference to numbers and types of personnel needed to adequately staff the
event, by identifying and matching competencies required, on the basis of
personalities suited to the event, by seeking volunteers for specific
aspects, on the basis of seniority within the organisation, on the basis of
availability for the event, on the basis of security clearance
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Describe methods of allocating physical resources to plan components
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- Allocating resources: resources are physical, e.g. equipment, venue,
facilities, power, transport; allocating to the different components of the
plan, e.g. by estimating requirements based on previous or similar events, by
prioritising based on identified critical success factors, based on
requirements identified in the operational plan for the event, based on
availability
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Describe methods of allocating financial resources to plan components
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- Allocating financial resources: how to allocate and manage budgets in
line with the event plan; setting out headings for each key aspect of the
event, e.g. security, transport, equipment, venue hire, staffing, publicity,
ticketing, sales; assigning budget limits for each heading based on research
and information about the event; estimating costs for each heading; adding in
contingency funds; monitoring actual and anticipated spend against each
heading; monitoring actual against anticipated income; making adjustments,
e.g. vehement between budget headings to deal with problems or unexpected
expenditure; agreeing persons to authorise spending, agreeing spend limits
and authorities
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4
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Understand the process of finalising detailed
plans for events
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Describe different methods of presenting plans so that they can be
easily implemented
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- Presenting plans: using different formats so that they can be easily
understood and implemented, e.g. presentations, web-based presentations,
verbal reporting, tabular summaries, graphics, e.g. charts, maps, photos;
identifying when to present plans to achieve maximum support
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Explain the importance of having the agreement and support for all
key stakeholders for your programme plans
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- Importance of gaining support and agreement of all stakeholders:
stakeholders are all individuals or organisations that have a material, legal
or political interest in the event, e.g. commissioning agents, performers,
facility owners and managers, contractors, suppliers, security officials,
emergency services, licensing authority officers; those who may be affected
by the event or related activities, e.g. neighbourhood or local community
members and groups, members of the public; how to gain support by consulting
in relation to key decisions and activities, taking into account views,
priorities, expectations and attitudes to potential risks; the importance of
working towards win-win situations to ensure the event is successful
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Identify planning information that needs to disseminated to be
stakeholders
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- Information that needs to be disseminated to different stakeholders,
why some information may be restricted
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Describe the different methods that can be used to disseminate event
plans to stakeholders
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- Disseminating event plans: the different methods that can be used to
disseminate event plans to stakeholders and when to use them, e.g. phone,
email, text, letter; protocols that should be followed when circulating
information to stakeholders, e.g. copying in, group circulations; when issues
of security or confidentiality affect contact and communications with and
between stakeholders
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5
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Understand the organisational context for
developing detailed event plans
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Describe the typical responsibilities of an event organiser at the
planning stage
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- Typical responsibilities of an event organiser: promotion and
management of the event; preparing operational strategies for crowd
management, transport management, fire, first aid, major incident and
contingencies; allocation of responsibilities for different stages of the
event; monitoring completion of each stage; reporting progress to event
sponsors, licensing authority; ensuring competencies of event staff,
contractors and sub-contractors; identifying training needed for event staff
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Describe how the event organiser’s role relates to
the roles of others in relation to planning an event
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- Event organiser’s role: the prime responsibility for protecting the
health, safety and welfare of everyone working at, or attending, the event;
how this role relates to others involved in planning an event, e.g. site
safety officer, emergency services, local authority licensing officers,
environmental health officers, security advisers, contractors, event sponsors
and promoters; how the event organiser’s role changes, e.g. liaising with
others, coordinating their input into the plan, delegating certain tasks such
as research and data collection, security arrangements, hospitality; how the
event organiser must respond to and meet the requirements of the licensing
authority and emergency services
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Describe the main responsibilities of colleagues with whom the event
planner will work when developing detailed plans
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- Main responsibilities of colleagues: liaison with contractors, sub-
contractors, licensing officers, event sponsors, performers, safety officers;
providing updates of progress, problems, developing issues for each aspect
for which they have responsibility, seeking authorisation where necessary
from the event organiser
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Describe an organisation’s procedures in relation to developing
detailed plans
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- Organisational procedures: procedures covering event planning and
preparation; the importance of following the organisation’s procedures in
relation to developing detailed plans, what could happen if procedures are
not followed, e.g. delays with contractors, issues not identified, promotion
opportunities missed
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Describe an organisation’s style and methods for distributing
planning information
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- Organisation’s style and methods for distributing planning
information: how to prioritise dissemination of planning information; how to
observe protocols when circulating information with colleagues and
stakeholders,
- e.g. copying in, group circulations; when issues of security or
confidentiality affect contact and communications with and between colleagues
and stakeholders; how to ensure contact is secure and confidential, e.g.
restricted circulation, need-to-know basis; when to use certain methods of
communications, e.g. phone, email, text, letter; why it is important to
follow agreed methods of communications and contact with colleagues and
stakeholders; the impact on working relationships if agreed communication
methods and protocols are not followed
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