Unit 12: Quality Assuring Marketing Communications (Advertising) Content
Unit code: T/504/3088
QCF level: 4
Credit value: 4
Guided learning hours: 17
Unit aim
The aim of this unit is to give learners the ability to quality assure their advertising content by managing suppliers in a methodical and clear way, monitoring what is being produced.
Competency unit assessment guidance
This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.
Unit introduction
In addition to meeting their marketing aims, clients do not expect to see any mistakes in the finished advertising product for which they have provided a brief and paid for. Everybody involved in the production of an advertisement has a responsibility to the person they report to, as well as to the client, to that it is monitored and checked at all stages of its production to ensure that the finished advertising product is of the highest standard technically as well as qualitatively, and meets the client’s needs. In this unit learners will be introduced to some of the requirements and expectations that clients have for the content of marketing communications, which should be equally important to the producer. Learners will be guided on how to select and brief suppliers of marketing communications, and how to manage the work they produce.
Learning outcomes and assessment criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.
On completion of this unit a learner should:
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Learning outcomes
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Assessment criteria
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1 Understand requirements and expectations for marketing communications (advertising) content
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1.1 Identify the aims,
requirements, constraints and quality expectations for marketing communications (advertising)
content
1.2 Explain how the success of a project and its final outputs will be
measured
1.3 Identify the aim,
parameters, style, structure
specification and
target market of a final product
1.4 Identify timescales and budget
for a project
1.5 Review legal definitions, guidelines, directives, legislation,
codes of practice
and standards appropriate to
a project
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2 Be
able to select and brief
suppliers of marketing communications
(advertising) content
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2.1
Identify and commission good quality suppliers of marketing communications
(advertising) content
2.2
Brief
suppliers accurately and thoroughly
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3 Be able
to manage the work of
suppliers of marketing communications
(advertising) content
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3.1
Identify materials and resources to support
work of the required quality
3.2
Confirm that content:
● meets aims, requirements, constraints,
budget and quality expectations
● is appropriate for a specified channel
and platform
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Learning outcomes
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Assessment criteria
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3.3
Suggest improvements to content to:
● meet a client’s
requirements
● increase its applicability to audiences
3.4
Confirm that:
● changes and queries
are raised with developers
● resultant alterations are accurately implemented
3.5
Check that requests to vary work
are:
● reasonable
● will benefit the end
product
● are documented
● are budgeted
3.6
Check that:
● instructions have
been correctly carried out
● the end product is correct and functional
3.7
Maintain accurate records about progress and variations
to work
3.8
Keep appropriate people informed
about:
● requirements
● details of work
● any failures to meet
requirements
● any changes to agreements
● any changes to budget
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