Module Title:

Understanding International Business

Assessment Information

This assignment is designed to assess learning outcomes:

1. Understand some of the reasons why, and the importance of, international business in economic, social and political terms.
2. Appreciate the various ways in which international business can be conducted eg. trade and investment.
3. Recognise some common types of contracts of carriage of goods by sea.
4. Realise the effect of certain international trading /business organisations and assistance rendered to businesses.

This assignment is an individual assignment.

This assignment requires you to answering the following question:

1. Critically analyse the advantages and disadvantages of licensing agreements as a mechanism of transferring intellectual property rights.

 

Criteria for Assessment

This coursework will be marked to undergraduate standard.  It will require

•              Clearly written, coherently structured and well-referenced presentation;

•              Evidence of individual research;

•              Depth of analysis of the subject matter;

Word Count

The word count is 2000

The word limit includes quotations, but excludes the bibliography, references and citations.