Unit code: R/502/4614
QCF level: 3
Credit value: 5
Guided learning hours: 40
The aim of this unit is to give learners with the skills and knowledge needed to professionally plan, prepare and apply images in a range of vocational advertising contexts.
Competency unit assessment guidance
This unit should be assessed predominantly in the workplace. Please see Annexe E. Observation, witness testimony, questioning, professional discussion, written and product evidence are all sources of evidence which can be used.
In this unit learners will initially demonstrate their ability to obtain, insert and combining appropriate imagery. From this, learners will learn to apply a range of technical skills to create, manipulate and edit their chosen imagery for website design, digital publishing, motion graphics or a print-based context.
A key component of this unit will be the learner’s ability to reflect on each significant stage of the planning and image production process. This includes demonstrating, in the final outcome, the ability to identify and respond to any quality issues that impair communication of a message.
Awareness and understanding of copyright law is an important part of this unit as this has significant implications for further stages of the project’s development and production.
Learning outcomes and assessment criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.
On completion of this unit a learner should:
1 Obtain, insert and combine information
1.1 Explain what images
Explain how the context affects the
way images should
Provide guidance on what
and how any copyright
or other constraints may apply to the use
of own and others’
and prepare images
Explain how file format affects image quality,
format and size and how to
choose appropriate formats
for savings images
Use appropriate techniques to organise and combine information
of different types
or from different sources
Store and retrieve files effectively, in line with guidelines
and conventions where
imaging software tools to create, manipulate and edit
Explain what technical
factors affecting images
need to be taken into account and how to do
Select and use suitable tools and techniques efficiently to create
Use guide lines
and dimensioning tools
appropriately to enhance
Select and use appropriate
tools and techniques to manipulate and edit images
using IT tools
and making corrections as necessary
2.6 Identify and respond appropriately to
quality problems to ensure that images are fit for purpose and meet
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