1. Assessment Brief
This assessment is in two parts.
1.1. Part 1 – Reflection on Leadership for Aspiring Leaders 1000 words (30 Marks)
You are required to reflect on the following questions and then to produce short answers for each of the sub-questions together with four Powerpoint slides using the format provided within the proforma document.
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Questions
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Reflection
Specifically you need to answer the following questions by providing short
answers.
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1. Why do aspiring leaders need to have a clear understanding of leadership theories and organisational behaviour?
5 marks
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What are the two fundamental questions that leaders need to ask themselves?
What are the two key aspects of leadership?
What is a leadership theory (style)?
Name two very different leadership styles that are appropriate for the current volatile, uncertain, complex and ambiguous (VUCA) business environment.
Why do aspiring leaders need an in-depth understanding of a range of leadership styles?
(1 mark per question)
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2. What are the main contributions that individuals, leaders and stakeholders make in creating and executing the mission and vision of an organization?
5 marks
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- What is an organisational mission and vision?
- What contribution do individuals typically make in executing the mission and vision?
- What contribution do leaders typically make in executing the mission and vision?
- What contribution do stakeholders typically make in executing the mission and vision?
- Why do aspiring leaders need to be able to evaluate the contributions of the above?
(1 mark per question)
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3. Why do aspiring leaders need to understand a broad range of potential leadership strategies (and specifically change management strategies) in order to maximise organisational potential in a variety of different business contexts?
5 marks
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- What is a leadership strategy?
- What is change leadership?
- What is organisational potential?
- What is a business context?
- Why do aspiring leaders need to understand a broad range of leadership strategies that can be applied in in a variety of different business contexts?
(1 mark per question)
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4. Why do aspiring leaders need to be able to critically evaluate a range of motivational (employee engagement) theories within a specific organisational context?
5 marks
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- What is a motivation theory?
- What are the two categories of motivational theories?
- What is the contemporary term for employee motivation?
- What is the ‘appreciative inquiry technique’?
- Why do aspiring leaders need to be able to critically evaluate a range of motivational theories within a specific organisational context?
(1 mark per question)
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5. Complete the attached
‘Potential Leadership Style’ Questionnaire and answer the following questions:
Potential Leadership Style Questionnaire.p
How would you define your potential leadership style?
What are your key strengths?
What are your key challenges?
What personal development do you need to undertake in order to develop your leadership ability?
Present the above as a Powerpoint Presentation utilising the slides provided.
10 marks
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- a. How would you define your potential leadership style? (2 marks)
- b. What are your key strengths? (2 marks)
- c. What are your key challenges? (2 marks)
- d. What personal development do you need to undertake in order to develop your leadership ability? (4 marks)
(Marks as indicated above)
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You MUST use relevant concepts, models and/or theories of contemporary leadership to justify your answers.
2.2 Part 2 – Management Report based on a critical evaluation of the President & Chief Executive Officer of Starbuck’s Leadership Style 2500 Words (60 Marks)
You are required to prepare a management report based on the following insight into Kevin Johnson’s current leadership style and the business context in which he is currently operating
Your management report should contain the following:
a. A short introduction explaining the contents of the report (5 Marks)
b. A succinct overview of the ‘servant’ leadership style and the challenges associated with practicing it in the volatile, uncertain, complex and ambiguous (VUCA) environment typical of the 21st Century. (10 Marks)
c. A critical evaluation of Kevin Johnson’s leadership style (using the appreciative inquiry technique) focusing on Starbucks improved financial performance, its ethical challenges and the views being expressed by some of its current and former employees. (20 Marks)
d. Why does Johnson have such a strong personal brand as an effective global leader? (10 Marks)
e. Provide two recommendations as to what you believe Johnson could do to build on his current success and maintain Starbuck’s sustainability and competitive advantage. (10 Marks)
f. A short conclusion expressing your view as to whether Johnson is an effective role model for aspiring leaders. (5 Marks)
You MUST use relevant concepts, models and/or theories of contemporary leadership to justify your observations, comments and recommendations.
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