Adolf Dassler - Owner of Adidas [Updated 2025]

You must have heard the name Adidas and also like the incredible outfits and shoes of this brand. Adolf Dassler is the founder of the remarkable and most popular brand Adidas. The name of Adidas is the acronym of Adolf Dassler in such a way “Adolf (Adi) Dassler (das). Adolf Dassler initiated his brand of shoes in 1920 in the laundry room of his mother. The start-up of these shoes was from the athlete’s shoes that Adolf Dassler made himself. Due to the incredible quality of the shoes the brand got famous and demandable around the whole world. After some time, Rudolf Dassler the brother of Adolf Dassler put his contribution with his brother and they named their shoe shop “Dassler Brother OGH” Now it is known as Adidas in the whole world.

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Adolf Dassler

Adolf Dassler who is now known as the founder of Adidas used to be a simple cobbler and entrepreneur in 1920. The origin of Adolf Dassler was from Germany, he, later on, became a sportswear company. Adidas formed the Nazi Party that was founded by the shoe wear company Adidas which was named “Dassler Brother OGH” at that time. The endorsements of the athlete were started by Adolf Dassler in this way the sales of his products began to multiply. This method of athlete’s wear endorsement increased his business and led it to become the world’s biggest sportswear and equipment founder. When Adolf Dassler got died he was the owner of 17 factories which used to give him sales of 1 billion every year.

The date of birth of his remarkable entrepreneur is 3rd November 1900 and his place of birth was Herzogenaurach, German Empire. The date of death of Adolf Dassler is 6th September 1978 at that time his age was 77 years, and the entire world knew him as the founder of Adidas.

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Personal life of Adolf Dassler

Adolf Dassler’s parents’ names were Christoph Dassler and Pauline Dassler. The date of his marriage is not available whereas the wife’s name of Adolf Dassler was Käthe (née Martz). He got died due to heart failure at the age of 77. Adolf Dassler had 5 children his son Horst Dassler made Arena which was the industry of swimming accessories. The wife of Adolf Dassler, Käthe (née Martz) passed away on 31st December 1984.

Rudolf Dassler

Rudolf Dassler was the brother of Adolf Dassler as well as a member of the Nazi party. He initially worked with his brother under the umbrella of sportswear shoes and named that company “Dassler Brother OGH” which worked with the same name from 1981 till 1945. It was the post-war time that the company had to face the economic crisis that put its influence on the progress of the company. The date of birth of Rudolf Dassler was 26th March 1898 and their place of birth is Herzogenaurach, Bavaria, German Empire. He used to be one of the former members of the Nazi Party. He used to be the partner of his brother Adolf Dassler but after World War II they separated their business and he named his shoe company “Ruda”, which was the acronym of his name Rudolf Dassler. This “Ruda” name was later on converted into “Puma” which is the word in the German language. The business partner of Rudolf Dassler was Friedl Dassler in Puma. His date of death is 27 October 1974. His influence and involvement in the Nazi party were more than his brother Adolf Dassler.

Adolf Dassler Brother 

Adolf Dassler is the greatest example of entrepreneurship in today’s world because of his brand Adidas which is famous and supplied in each region of the world. The three Dassler brothers are included in the story of Adidas and Puma which are the world’s biggest brands. Adolf Dassler, Rudolf Dassler and Friedl Dassler played their roles in making their businesses and brands.

Suzanne Dassler

Suzanne Dassler is the granddaughter of Adolf Dassler. After the death of Adolf Dassler, the responsibility of the Adidas Company went into the hands of his son Horst Dassler. Horst Dassler is one of the five children of Adolf Dassler, he started another brand with the name Arena. Horst Dassler who was the father of Suzanne Dassler passed away in 1987.

Founder of Adidas and Puma

Adidas and Puma are the two names of the world’s big brands and are formed by the siblings of the family member. Dassler brothers Rudolf Dassler and Adolf Dassler are the initiators of Adidas and Puma. Adidas is formed when Rudolf Dassler and Adolf Dassler worked in it along and after the split of the brother’s unity, Rudolf Dassler started his separate company and named it Puma. Both Dassler brothers became rivals of each other and the competition among them is still moving forward with the growth and the increment of the companies.

Puma founder

Rudolf Dassler is the brother of Adolf Dassler who is the founder of Puma. He started his own sports shoes wear company with limited capital which afterwards started to multiply and got popular throughout the world. The name Rudolf Dassler and Adolf Dassler is known in history for their performance and speed which they made by starting their gigantic companies from a short level. They are the initiators of sports good endorsements by sports players. The name of Germany is on the list of best sports equipment and sportswear countries because of these two brands “Adidas” and “Puma” throughout the world.

Dassler family

The descendants of the Dassler family used to be cobblers, and due to that, they had great expertise in making shoes, which they utilised in starting their company. Even after word war II, when the Dassler brothers split out from each other but they both are the initiators of the world’s best brands of sportswear and sports equipment. This shows that the Dassler family had command of the shoemaking. Rudolf Dassler, Friedl Dassler and Marie Dassler were the older siblings of Adolf Dassler. The whole Dassler family used to live in Herzogenaurach in its middle town Franconian. Adolf Dassler used to call the name “Adi” in his college that’s why the idea of the name Adidas name comes from there. Adolf Dassler was the athlete as well as the observer of the athlete which can be seen in his shoe manufacturing. The structure of shoes designed by Adolf Dassler was by keeping the comfort of the athletes into account.

FAQs [Updated 2024]

Who is Adidas owned by?

After the death of the son of Adolf Dassler, Horst Dassler in 1987 the Adidas Company was sold and the Dassler family left ownership of it. The current owner of Adidas is Adidas AG, which is owned by numerous shareholders.

Why did Adolf Dassler start Adidas?

After making the first shoes, Adolf Dassler got the idea of making his own company. When he was only 20 years he had the vision to make footwear that is comfortable for athletes. He made the discipline on which all footwear of the Adidas Company prepared.

Why did Dassler leave Adidas?

Woefully, the Dassler brother had a conflict with each other and parted ways. The reason behind the conflict among the Dassler brothers is not known. However, both the Dassler brothers got great success in their brands.

Which brother owns Adidas?

Right now Adidas is not under the ownership of the Dassler family. By the way, the founder of the business was Rudolf Dassler and Adolf Dassler. The name of the company was put at the name of Adolf Dassler “Adidas”.

Who named Adidas?

The name Adidas was initiated from the name of the owner of Adolf Dassler. He was famous with the name Adi in college so, the idea of the name acronym came from there.